Winning Portfolios for Graphic Designers by Cath Caldwell - FB2 search free download eBook

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Preparing a smart, attention-catching portfolio is every art students first important step before entering the job market. This comprehensive guidebook presents hundreds of demonstrative color illustrations, lists of dos and donts, and a wealth of so...

Full details of Winning Portfolios for Graphic Designers

ISBN
9780764145056
Publication date
Sep 01, 2010
Age range
18+ Years
Book language
English
Pages
144
Format
PDF, CHM, EPUB, FB3
Quality
High quality scanned pages
Dimensions
8.40 (w) x 9.90 (h) x 0.50 (d)

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Some brief overview of this book

Preparing a smart, attention-catching portfolio is every art students first important step before entering the job market. This comprehensive guidebook presents hundreds of demonstrative color illustrations, lists of dos and donts, and a wealth of sound advice on how to create a portfolio that will get beginners their all-important first job at an agency or studio. Each page of this book illustrates examples of effective portfolio design with captions that explain the thinking behind each design element. Some of the authors many suggested dos include—

Start with color and impact.

Label your work succinctly and clearly. Agencies like concise captions describing problem-solving approaches.

Evaluate the sequence of each example so that your portfolio tells a story

Just a few of the donts include—

Dont put too many samples of your work in the portfolio. Choose quality over quantity

Dont neglect to include samples that demonstrate skill with typography

The author also advises on making the best impression at a job interview, and explains how working designers and illustrators make their sales pitch to get commissions. Every page of this informative book is filled with color illustrations.

A few words about book's author

Cath Caldwell is a senior lecturer on the BA (Hons) Graphic Design course at Central Saint Martins, University of the Arts, London. She has worked as a graphic designer for the (London) Observer Magazine, the Conde Nast Traveler in New York, the British Elle, and Elle Decoration. She currently operates her own design studio.

ign element. Some of the authors many suggested dos include—

Start with color and impact.

Label your work succinctly and clearly. Agencies like concise captions describing problem-solving approaches.

Evaluate the sequence of each example so that your portfolio tells a story

Just a few of the donts include—

Dont put too many samples of your work in the portfolio. Choose quality over quantity

Dont neglect to include samples that demonstrate skill with typography

The author also advises on making the best impression at a job interview, and explains how working designers and illustrators make their sales pitch to get commissions. Every page of this informative book is filled with color illustrations.

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